How I Work. Why I Care.

I’m a strategic, data-driven marketer with experience across the full marketing ecosystem. Over the years, I’ve worn nearly every hat in marketing from creative to technical, strategic to tactical.

I’ve led initiatives for startups, small businesses, and enterprise brands, helping teams turn chaos into clarity.

I thrive at the intersection of people, processes, and technology. I can zoom out to map the big picture and then zoom in to fine-tune the smallest details.

I lead marketing initiatives that turn strategy into results from campaigns and content to systems and operations, helping teams execute with clarity, drive engagement, and achieve measurable growth.

My superpower?

Turning complexity into clarity.

I blend HubSpot expertise, marketing intuition, and no-nonsense strategic thinking to get things done.

What I’m Known For:

  • Strategic thinking + hands-on execution
  • Attention to detail without losing sight of the big picture
  • Warm, collaborative energy and clear communication
  • Process improvement and documentation that make life easier for everyone
  • HubSpot expertise
  • Clean, minimal, thoughtful design and messaging aesthetic
  • Coaching and being coachable; building teams up while GSD (getting $%& done)

Focused. Curious. Scrappy. Deliberate.

I move fast and thoughtfully. I find what’s broken, fix what’s inefficient, and always ask why before how. I love partnering with teams to uncover what’s working, what’s not, and where to go next.

My superpower

Turning complexity into clarity

I blend HubSpot knowledge, marketing intuition, and no-nonsense strategic thinking to get things done — done well, and done right.

  • Strategic thinking + hands-on execution — I plan it and build it.
  • HubSpot expertise — from audits to full-scale implementations.
  • Process improvement — I find the friction and fix it.
  • Clear communication — across teams, up the chain, to the customer.
  • Coaching + doing — I build teams up while getting things done.

What you can count on

How I show up

I believe that how we show up matters more than bullet points on a resume. These values guide how I lead, collaborate, and get things done:

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Transparent
No smoke, no mirrors — just honest work, clear communication, and mutual trust.

🔥
Gritty
I dig deep, show up, and do the hard work, especially when it’s not glamorous.

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Resourceful
I’ll figure it out even if I’ve never done it before. Especially then.

🫶
Empathetic
People first, always. I care how things feel, not just how they perform.

🤝
Collaborative
I’m a bridge-builder. I share context, create clarity, and make it easy for teams to work better together.

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Smart
I think critically, ask questions, and focus on doing meaningful, strategic work.

🌊
Adaptable
Things change. I flex with grace, stay focused, and keep moving forward.

🕊️
Humble
I lead when needed, learn when I don’t know, and never pretend I have all the answers.

Marketing is what I do. It’s not who I am.

At home, I’m just your girl-next-door: a #boymom to three fun-loving, energetic sons and wife to one incredibly patient man. Our life is full, chaotic, and loud.

I love a flea market, the perfect pair of blue jeans, strong margaritas, and quiet mornings with a good book. I’m equally happy at a fancy restaurant or walking barefoot on a beach at sunrise. If I’m not working, I’m probably organizing something (while pretending to relax), gardening, cooking, knitting, taking pictures, or throwing pottery.

I believe in therapy (everyone should try it at least once), work-life balance, and helping other “womentrepreneurs” build businesses they’re proud of.

For the curious.

✨

Enneagram 6 to my core — loyal, responsible, and yes, an overthinker.

🌞

Taurus sun, Virgo rising. Stubborn, grounded, lover of beautiful things and to-do lists.

🌿

A touch woo-woo. There’s a green aventurine in my purse. I believe in energy, intention, and leading with heart.